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With summer wrapping up, it’s time to start looking forward to fall! For many of you, your busy season is about to start. To help you get inspired, I pulled a bunch of campaign results to show you how others have turned back-to-school into big bucks. Political campaigns, dance and martial arts studio campaigns, private … 3 Proven Marketing Strategies to Boost Sales This Fall (with REAL examples)

In these uncertain times, we’re all clamoring to find the best information on how to keep our businesses afloat – especially when it comes to marketing dollars. In between running a business, managing a staff, and conducting daily business operations, who has the time? Well, fortunately for 1238 small business owners, they found the time … 1238 Businesses Attended – Now It’s Your Turn!

Now that small businesses nationwide are largely allowed to reopen in some capacity, I was frankly eager to learn how this pandemic affected them. So I asked YOU — small business owners from every industry across our country. I would be remiss if I didn’t mention that this crisis has affected every industry differently. Although … Survey Results: How 126 Small Businesses Responded to Coronavirus

I don’t know any small business right now that isn’t laser-focused on generating more leads — but obviously: On a budget. Most small business owners don’t have massive financial reserves to draw from. And even if we did? The pandemic likely dipped into any set-aside funds we had (myself included).  But here’s the deal: Your … 4 Budget-Friendly Ways to Generate Leads Post-Pandemic

Now that all 50 states have begun to reopen businesses, our phones have been ringing off the hook with business owners ready to reach prospects and customers to let them know — YES, WE’RE OPEN AGAIN! I wrote recently about how thankful I am that we’ve been able to bounce back quickly from the huge … Why You Shouldn’t Care about Your Marketing Response Rate Post-Pandemic

It’s official — ALL 50 states are at least partially reopening as of this week. If your sales took a dive because people were basically in lockdown, this is a big deal. If you were forced to close or had to somehow pivot operations to continue operating, this is a big deal. Almost every business … Reopening your business? Watch this first.

*Updated on June 16, 2020 by Joy Gendusa*  A few weeks ago, I told you that Rocket Print & Mail had rebounded from the pandemic after 5 weeks of abysmal numbers in late March and April. So, did it stick? Or was it a fluke? Thankfully, our rebound is 7 weeks strong now. Weekly revenue … It Worked! How We Rebounded our Leads and Sales from COVID-19

This week we’ve heard news that some businesses in select states are going to be reopening. This sounds promising, and I’m hoping it continues where appropriate and we can all start getting back to work, being productive and contributing to a much-needed economic recovery. As much as I want to believe that we can flip … 4 Things Harvard Researchers Say You Should Do in a Down Economy (and 2 to AVOID at All Costs)

At this point, it’s clear that many businesses will be affected in the long term by coronavirus and COVID-19. If you’re not already seeing the economic effects of 10 million Americans out of work, consider yourself rare and lucky. For the rest of us, we need a battle plan to confront the coming months. As … How to Safeguard Your Business During a Rough Economy

Let’s just get it out of the way — coronavirus is still around. People are still at home and life is not yet back to normal, business-wise. I’m not going to dwell on COVID-19 in this newsletter. I have a separate daily COVID-19 resource guide specifically for small businesses that I update daily and email … 4 Ways to Take Advantage of Slower Sales During COVID-19