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From The Small Business Owner’s 2022 Economic Relief Guide I tell anyone who will listen: Marketing through a recession or economic downturn is a MUST to your business’s survival — but I guess because I stand to profit from selling marketing services (even though I never say “market with my company“), my advice goes through … Our Story of Recovery: The 2008 Recession

From The Small Business Owner’s 2022 Economic Relief Guide One of the main areas where you can reduce expenses and improve revenue is staff management. Of course, you’ll want to make any changes with caution and care. No business owner wants to do massive layoffs, especially if the economic slump is predicted to improve rather … Tips for Boosting Productivity and Managing Staff in an Economic Slump

From The Small Business Owner’s 2022 Economic Relief Guide If you can’t find a grant that you qualify for or you were not selected, there are other ways to fund your business. One option is applying for a small business loan (SBL). There are different types of SBLs, but you should be able to find … Financial Assistance Alternatives for Small Businesses

From The Small Business Owner’s 2022 Economic Relief Guide Your knee-jerk reaction may be to raise your prices and not think twice about it during a period of inflation. However, simply performing a price hike could potentially damage customer relationships, depress sales, and hurt margins. As mentioned in our article, “10 Smart Ways to Reduce … Should I Raise My Prices Due to Inflation?

From The Small Business Owner’s 2022 Economic Relief Guide Many small businesses are caught between a rock and a hard place currently as the cost of running a business has skyrocketed due to inflation, and now customers are cutting back on spending even more to survive the shift in the dipping economy. Even though this … 10 Smart Ways to Reduce Expenses During Inflation

When was the last time you took a closer look at every marketing channel you use and calculate each one’s return on investment? You could argue assessing your marketing results is the most important aspect of managing a business — you need to know where the money is flowing from so that you can invest … 11 Statistics That Show Direct Mail Increases Your ROI

Do you want your prospects to have a good first impression of your business or a poor one? The outcome could determine whether you land the sale or not! Most businesses make their first impression via advertising — a direct mail piece, an ad on Facebook, etc. — which means you have to pay particular … A Marketer’s Guide to Fonts

Over the past few decades, businesses have largely focused on marketing to millennials (born between 1981 and 1996) because they were the newer and younger generational group. This tendency created a lot of stereotypes and preconceived ideas about how to reach them. With technological advances and the new kids on the block (Generation Z) entering … 12 Statistics on Marketing to Millennials That Will Blow Your Mind

Do you know how many people visit your website every day? Whether you get 1 person or 1,000 to your site every day, every person that visits has the potential to turn into a customer — think about that… So how do you turn as many of these visitors as possible into customers? And, why … 4 Big Reasons Your Website Visitors Left, and What to Do About it

It’s not every day you hear a large national retailer admit to a marketing error when total revenue falls short of projections by $140 MILLION. Yet that’s what happened. Erik Nordstrom, co-president of the giant luxury retailer Nordstrom, recently admitted: By ending their long-standing direct mail loyalty program in favor of reaching customers online, earnings … The 1 Direct Mail Marketing Lesson We All Learn the Hard Way (And How to Avoid It)