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Do you want to be considered the very best in your industry? Beating your competition requires a marketing plan that will grab the attention of your prospects in a unique, show-stopping way. This tactic will steal the limelight from your competitors…

Last week we held our bi-annual Growth Summit live event here at our headquarters in Clearwater, Florida. To prepare for this event — a 2-day educational seminar for 100 clients that focuses on marketing training — I asked my marketing team to collect our most successful client case studies. When I speak at events, I … How 3 Businesses Generated ROIs of 998% and MORE

Let me start off with the truth: We used to hate digital marketing. As a direct mail company, when digital marketing hit the mainstream, we’d be lying if we said we didn’t take a hit. Because we did. You know the story… Google stole our search engine hearts by 2000. Once a weird googly word, … Yikes… The truth behind our Everywhere Small Business product

Let me start off with the truth: We used to hate digital marketing. As a direct mail company, when digital marketing hit the mainstream, we’d be lying if we said we didn’t take a hit. Because we did. You know the story… Google stole our search engine hearts by 2000. Once a weird googly word, … Yikes… The truth behind our Everywhere Small Business product

As a small business owner, taking time off sometimes seems impossible — or at least risky. You want (and NEED) a break, but you feel like you just can’t justify the time away… Well: I don’t know about you, but whenever I get away from the office, I get a broader view of my business … Can Taking a Break from Your Business Actually HELP Your Business?

What is your impression of direct mail? Most people view it as a bit old school, and while it’s true brochures, flyers, postcards, letters, and the like are the oldest forms of advertising, they aren’t obsolete. We live in a digital world, but you might be surprised to know that some of the biggest companies … 263 Direct Mail Statistics You Should Know in 2025

You don’t have to choose between high-tech digital marketing and traditional methods like print advertising. You can combine direct mail and digital technology to create a powerful force that increases lead generation and revenue. Statistics show that digital integration with your direct mail campaign supercharges your results. So keep reading to discover the research on … 10 Statistics That Show Digital & Direct Mail Tech Combined Increase Results

I know from experience that when you’re busy growing your business, it can help to see real-life examples of others who have achieved high numbers, hit their targets and reached a new stratosphere when it comes to revenue… Even better: I want to share strategies that have been successful and are EASY to do. So…

Using an offer as a promotion on your marketing materials is a non-negotiable in my mind. Why? A promotion — such as a discount, freebie, or offer that appears on your ad —  increases your response rate and revenue. But which promotion should you go with? Choosing the right one could mean a 72% increase … 10 Ways to Use Marketing Promotions in 2025 (for Sales & Product Advertising)

We can all agree that having a website is basic Mandatory Business Must-Haves 101, right? It’s vital to your business — the lifeblood of your online presence. What we can’t seem to agree on is how to build that website. I understand the temptation to use a website builder. Why would you ever pay for … 4 Reasons Why Using A Free Website Building Tool is Hurting Your Sales